Competitive Advantage
Three Key Advantages
Urban Revitalization
Strategic position allows project to capitalize on broader trends
Robust Economic Impact
$100M annual revenues, $1.9B fiscal impact, and long-term workforce retention
Public Incentives & Returns
Government grants covering 20-25% of the capital stack, boosting +10% yield
Growing Trend in Suburban Cities
UMusic Row’s strategic position inside MidCity allows it to ride the wave of the broader Urban Revitalization trend. Suburban cities are shifting away from tract housing and towards more urban development, emphasizing walkable spaces, mixed-use districts with housing and entertainment, and community-centric designs. MidCity is one of the nation’s leading examples of this style of development, drawing more attention, visitors, and residents to the project and surrounding area.
Project Drives Long-Term Change in Market
As the max exodus from US cities continues, young families taking advantage of remote work & seeking a simpler life are in need of options other than the boomtowns of the last 5-10 years (i.e.Austin, Nashville, Miami). A vibrant, urban project like MidCity, enriched by brand partnerships with the likes of UMG, Top Golf, and others, will help draw attract top talent to Huntsville. In this way, UMusic Row and MidCity District are poised to leave a legacy of growth on Huntsville and the surrounding region.
$571M
Total UMusic Row Revenues
$1.98B
Total MidCity Revenues
1,386
UMusic Row Recurring Annual Jobs
4,739
MidCity Recurring Annual Jobs
Strong Public-Private Partnership
$140M
Incentives Funded
$55M
Incentives Proposed
It is in part thanks to progressive city & state programs that the firms & industry were initially drawn to the area. In this same spirit, these organizations and agencies still prioritize taking an active role in forwarding meaningful initiatives.
The public-private partnership backing the broader MidCity District amounts to over $120M in public investment. UMusic Row specifically will have $55M in public incentives (in the form of infrastructure support, parking provisions, and direct investment) on its cap table.
These incentives help drive returns and show the government's level of commitment to making this project a long-term success for all stakeholders.