Project Concept
Creative Hub within Established Urban District
UMusic Row is a planned sub-district of Huntsville’s acclaimed MidCity District. The fully-phased project will include hospitality, food & beverage, music production, and event spaces. The project is anchored by Universal Music Group’s first domestic hospitality / event activation, and will provide Huntsville’s growing population with the cultural amenities they desire.
A Cultural Ecosystem
1. Orion Amphitheater
2. UMusic Hotel
3. Theatre Style Venue
4. Culinary Arts School
5. FAME Studio Artist Residency
6. Apollo Foundation
Anchored by Global Brand’s First US Activation
For two years we have worked with UMG to secure the only license available for the state and are currently scheduled to be the first de novo UMusic hotel in the US. Unique programming only available to UMusic hotels will traverse a uniquely positioned venue to bring music and music creation to the Tennessee Valley.
This unique partnership, combining a global brand with a proven local development team and significant public incentives, presents an unparalleled opportunity for long-term growth & strong project performance.
UMG's Global Prominence
The global leader in music-based entertainment, UMG engages in recorded music, music publishing, merchandising, and audiovisual content with artists & audiences across 60 countries.
Global Market Share
4 of the top 5 global artists
Application of UMG Brand Power
UMG's vast influence will be channeled into Huntsville and this project, driving concerts, events and fans to the city. UMG’s commitment to prove this entertainment + hospitality model for a broader US roll-out will further incentivize the success of this project.
UMusic Hotel Madrid
325
Total Live Events
12.4B+
Unique Media Impressions
€25M+
Est. Media Clipping Value
"A historic broadway-quality theater and Madrid’s pulse at your fingertips."
"...Madrid is a very walkable city but having everything outside your door is a convenience few hotels can brag about. And no hotel in the city has a focuson music so strong that it has its very own 900-seat, historic theater. Since opening it has hosted the Broadway show Company, a Coca-Cola musicfestival, and an opening day concert featuring Ryan Tedder (of One Republic fame) singing music he’s written for some of today’s biggest artists...i.e. Beyonce and Adele. This attracts the cool kids who want to see music in every corner of the space, from the hallways to the rooms to the revolving door of singers/songwriters playing in the restaurant at all hours of the day and night."
UMG for Brands x Dubai Tourism
UMG for Brands is the company’s platform for connecting brands with the world’s largest inventory of artists (and their audiences) to create campaigns and drive awareness & growth. A single music video-anchored campaign for Dubai Tourism generated significant traffic and boosted awareness for the city.
100M
1.2M
€3M+
Imagine Dragons X Dubai Tourism KPIs
MTV Video Nomination Award
1.9B Total Youtube Views
$20M Worth of Earned Media
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